Restaurants we helped
turn into brands
people crave.

Identities, websites and social content for independent food and drink. We build the brand, ship the site, then keep the feed moving.

10: Projects shipped
04: Countries
03: Disciplines

Chef plating during a busy evening restaurant service

Ylabator Content StudioCampaign 01 / HospitalityNight Service

One service becomes a month of attention.

Night
Service

The brief

Own the hours before the booking decision.

Business objective: Make Thursday through Saturday night service feel immediate, desirable and worth planning around.
Creative territory: The pressure, precision and human rhythm between first prep and final plate.
Audience: City diners who choose restaurants through visual proof, cultural relevance and trusted taste.
Campaign role: Build recognition first, create appetite second, and convert attention into bookings throughout the month.

From master story to channel system

Original campaign photography / directed and produced as one visual world

Server carrying plates through the dining room

Vertical film / 0100:15

Thursday, 19:42

The room is ready.

Editorial still / 03

Precision
at the pass.

4:5 / Feed + press

Production architecture

Built like a production.
Run like an operating system.

Strategy does not disappear when the cameras arrive. Every phase has an owner, a deliverable and a client approval gate.

01
Pre-production
Campaign territory, treatment, shot list, scripts, talent and service schedule.
Gate / Treatment sign-off
02
Capture
One controlled shoot across prep, pass, dining room, team and closing service.
Gate / Selects review
03
Post-production
Hero edit, platform cutdowns, color, sound, still retouching, copy and design.
Gate / Rough-cut review
04
Distribution
Channel calendar, publishing, community response, paid variants and reporting.
Gate / Monthly readout

Campaign package

One master story.
Twenty-seven working assets.

Each format is planned before capture, not improvised after it.

Hero film0145 secCampaign anchor

Vertical cutdowns049:16Reels + paid social

Editorial stills084:5Feed + press

Story sequences129:16Service + booking

Copy system01ENLaunch through sustain

Selected production archive

A quarter of content.
Built campaign by campaign.

Six campaign libraries, each built around a different commercial moment. Every image shown below is an original visual produced for this portfolio.

Campaigns: 06
Images shown: 36
Original visuals: 38

Server carrying finished plates through a busy dining room

Campaign / 01Evening dining

Chef preparing mise en place before evening service — 02 / 06

Chef tying a white apron beside the pass — 03 / 06

Busy dining room during peak evening service — 04 / 06

Pastry chef finishing a chocolate dessert — 05 / 06

Dining room team resetting a table after service — 06 / 06

Night Service

Turn the tempo of service into a reason to book.

Delivered: 08 visuals
Format mix: Hero film / cutdowns / stills / stories / copy
Cadence: Launch + four-week sustain

Three seasonal dishes arranged on a dark editorial table

Campaign / 02Seasonal menu

Chef selecting seasonal vegetables for the menu — 02 / 06

Figs, charred leek and herbs arranged as an ingredient study — 03 / 06

Chef saucing a seasonal vegetable course — 04 / 06

Seasonal dishes arranged across an editorial table — 05 / 06

Chef holding a crate of seasonal produce — 06 / 06

Harvest Cut

Make a menu change feel like a cultural release.

Delivered: 06 visuals
Format mix: Menu film / chef reels / dish stills / press set
Cadence: Tease + launch + six-week sustain

Barista preparing coffee in a sunlit modern cafe

Campaign / 03Cafe opening

Modern cafe exterior in warm early morning light — 02 / 06

Espresso pouring into a cobalt ceramic cup — 03 / 06

Morning pastry display inside a cobalt blue cafe — 04 / 06

Barista handing coffee to an early customer — 05 / 06

Barista portrait beside the espresso machine — 06 / 06

First Light

Give a new address a recognisable morning ritual.

Delivered: 06 visuals
Format mix: Launch film / founder cut / product reels / stories
Cadence: Two-week opening sequence

Baker folding laminated pastry dough on a marble bench

Campaign / 04Bakery ritual

Baker loading trays of croissants into a deck oven — 02 / 06

Golden croissants cooling on wire racks — 03 / 06

Neighborhood bakery storefront before opening — 04 / 06

Baker holding a tray of finished pastries — 05 / 06

Close view of the laminated interior of a croissant — 06 / 06

Daily Fold

Build daily appetite from the work behind the counter.

Delivered: 06 visuals
Format mix: Process reels / product stills / daily stories / copy
Cadence: Always-on weekly publishing

Bartender finishing two red cocktails at a polished black bar

Campaign / 05Cocktail program

Dark cocktail bar interior before opening — 02 / 06

Red cocktail finished with expressed citrus oil — 03 / 06

Bartender portrait behind a polished black bar — 04 / 06

Guests raising cocktails in an intimate bar — 05 / 06

Bartender preparing a red citrus infusion — 06 / 06

After Dark

Create a night-time signature before the first pour.

Delivered: 06 visuals
Format mix: Program film / drink loops / portraits / paid variants
Cadence: Menu launch + weekend rotation

Friends sharing plates around a bright communal lunch table

Campaign / 06Sunday lunch

Shared Sunday dishes seen from above — 02 / 06

Cooks passing a family-style platter to the table — 03 / 06

Friends making a midday toast over lunch — 04 / 06

Neighborhood restaurant terrace during Sunday lunch — 05 / 06

Citrus tart served across a communal table — 06 / 06

Long Table

Sell the feeling of staying for one more plate.

Delivered: 06 visuals
Format mix: Brand film / social stills / booking stories / copy
Cadence: Four-week booking campaign

All work

10 of 10 shown

Otto

Berlin, Germany

Visit

Hand-drawn cutlery on bare white, four words of navigation, and a booking widget that never leaves the corner.

Land to Sea

Brooklyn, New York, USA

Visit

A photo of the actual counter, lanterns and all, with a wobbly display face sitting straight on top of it.

T.U.N.G Dining

Hanoi, Vietnam

Visit

An overlapping slab of charcoal panel crops into the dining room photo and carries the accolades in wide caps.

Lao Café

London, UK

Visit

A stencilled woodblock logotype paired with dish photography, then straight into menu, booking and delivery.

Trio

Berlin, Germany

Visit

One full-bleed photograph of a red laminate table, with hours and address stacked in a translucent column.

Oukan

Berlin, Germany

Visit

A dimmed kitchen film runs behind an oversized italic wordmark and a circular play cue.

Culture Espresso

New York City, USA

Visit

A sticker-covered pastry case shot from the counter, captioned in a fat grotesque that fills the width.

Cafe Linea

London, UK

Visit

A thin-stroke logotype the width of the page, overwritten by a single green script line that scrolls with you.

Every Half Coffee Roasters

Ho Chi Minh City, Vietnam

Visit

A flat orange field, cut-paper coffee blossoms and a wide display face announcing the season by name.

Lacàph

Ho Chi Minh City, Vietnam

Visit

Farm footage framed inside the page with a numbered chapter track, so the origin story reads as the product.

Restaurants we helped
turn into brands
people crave.

Night
Service